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Case Study
Elevating safety standards at Amazon
At Amazon, ensuring the safety and well-being of workers is paramount. This case study details how Intenseye fits into the global retail giant's workplace safety strategy.
Information
Retail
Headquarters: 
USA
Global employees: 1.5 million

A Q&A with Allan Parsells, Site Lead for Workplace Health and Safety at Amazon

What is your top priority for workplace safety at Amazon?

"I strive for zero injuries above all else. My goal is to have every person walk out of the building the same way they walked in."

How has Intenseye improved your ability to identify and address safety risks?

"The Intenseye system allows my team to increase their field of vision within the fulfillment center. This increased visibility coupled with the AI technology and customized reporting allow my team to be on the cutting edge of safety. Accurate alerts allow us to identify risk by department, job role and shift and then put actions in place to eliminate those found risks."

Can you describe any instances where Intenseye's alerts helped prevent an injury?

"We have a policy that all Associates who enter trailers on the inbound dock must wear hard hats as part of their mandatory PPE. Based on feedback received by the Intenseye system, we noticed a decrease in compliance during night shift. We were able to put measures in place to correct the behavior and ultimately eliminate our injury risk within this space."

How has Intenseye influenced your safety culture at Amazon?

"There is a lot of excitement about it in operations-It’s helping us bridge the gap between the two teams, so that we can work together to create a positive safety culture. My goal is to have every person walk out of the building the same way they walked in. Computer vision is a great tool to be able to do that."

How would you sum up your experience with Intenseye so far?

"Intenseye has really stepped up our workplace safety game, no doubt. By integrating with our camera system, it's like we've added 52 eagle-eyed pros to our safety team. The real-time alerts on hazards have made us way more proactive. It's pretty slick to see operations get excited about safety, and together we're forging a stronger, cooperative safety culture. My aim is always zero injuries, and Intenseye's tech is key in making sure everyone goes home healthy. Its ethical AI usage is the cherry on top, ensuring we respect privacy while keeping folks safe. Plus, the detailed analytics are super helpful for risk management and making a positive business impact."

Introducing Intenseye's EHS heroes

Coats
“Leading indicators’ Safety score is invaluable for pinpointing where to concentrate our efforts effectively. By providing clear data points and insights, it helps us identify critical areas and track safety performance across all our operations, enhancing our overall safety management strategy.”
Huhtamaki
“Intenseye has significantly boosted our workplace safety by integrating with our existing camera infrastructure and providing real-time, actionable insights. I’ve seen firsthand how Intenseye identifies hidden risks and integrates the findings into our daily routines. The ease of use, scalability, and ethical AI practices make it an invaluable tool. Our hazard detection has become remarkably precise, leading to reduced injury rates. It’s been a transformative step towards modernizing EHS practices.”
Amazon
"Intenseye's computer vision automatically identifies safety hazards and sends real-time alerts, effectively enhancing our safety team's capabilities by making hazard detection more efficient than manual searches. The operations team is very excited about this technology as it fosters collaboration and strengthens our safety culture. Ultimately, it helps ensure everyone exits the building safely, which is my primary goal!"
Amcor
"Easy to install and get to productivity. Exceptional innovation to identify risks such as employees working at heights without fall protection and forklift-pedestrian interactions. Immediate value upon launching. What gets measured improves. And, cameras have no bias or excuses."
Nexans
"To be able to monitor, measure every area where there is a camera 24/7 through rules, to follow what we have improved, most valuable achievements."
Haier
"Intenseye has strengthened our safety posture by giving us 24/7 visibility into all potential hazards, as well as expert HSE assistance whenever we need it."
Heineken Mexico
"Intenseye is a key ally in advancing our commitment to providing safe work environments. By equipping us with real-time insight into leading indicators, the platform helps us drive proactive improvements that mitigate risks facing our frontline teams."
Coca Cola
“Intenseye's commitment to disrupting traditional approaches, along with their holistic safety management approach has the potential to save lives and redefine global safety standards.”
Suntory Products Limited
“We greatly benefit from Intenseye’s user-friendly dashboard where we can manage various unsafe conditions — a task proven to be challenging for us manually. Highly recommended!”
Swire Coca-Cola
"Within just six months of implementing Intenseye, we've seen great improvements in our operational efficiency and safety culture. We intend to extend AI technology to more facilities and further develop the project."
Coats
“Leading indicators’ Safety score is invaluable for pinpointing where to concentrate our efforts effectively. By providing clear data points and insights, it helps us identify critical areas and track safety performance across all our operations, enhancing our overall safety management strategy.”
Pınar Çırpan Aras
Group Health & Safety Director
Coats
Huhtamaki
“Intenseye has significantly boosted our workplace safety by integrating with our existing camera infrastructure and providing real-time, actionable insights. I’ve seen firsthand how Intenseye identifies hidden risks and integrates the findings into our daily routines. The ease of use, scalability, and ethical AI practices make it an invaluable tool. Our hazard detection has become remarkably precise, leading to reduced injury rates. It’s been a transformative step towards modernizing EHS practices.”
Hans Rudelsberger
Global Head of EHS & Operational Sustainability
Huhtamaki
Amazon
"Intenseye's computer vision automatically identifies safety hazards and sends real-time alerts, effectively enhancing our safety team's capabilities by making hazard detection more efficient than manual searches. The operations team is very excited about this technology as it fosters collaboration and strengthens our safety culture. Ultimately, it helps ensure everyone exits the building safely, which is my primary goal!"
Allan Parsells
Site Lead Workplace H&S Manager
Amazon
Amcor
"Easy to install and get to productivity. Exceptional innovation to identify risks such as employees working at heights without fall protection and forklift-pedestrian interactions. Immediate value upon launching. What gets measured improves. And, cameras have no bias or excuses."
Chris Turner
Multi Site Director
Amcor Rigid Plastics
Nexans
"To be able to monitor, measure every area where there is a camera 24/7 through rules, to follow what we have improved, most valuable achievements."
Ela Özaktaç
HSE Manager&Sustainability Leader
Nexans
Haier
"Intenseye has strengthened our safety posture by giving us 24/7 visibility into all potential hazards, as well as expert HSE assistance whenever we need it."
Emrah Akbaş
Env. Health and Safety Manager
Haier Europe
Heineken Mexico
"Intenseye is a key ally in advancing our commitment to providing safe work environments. By equipping us with real-time insight into leading indicators, the platform helps us drive proactive improvements that mitigate risks facing our frontline teams."
Miguel Ángel Aguilera Rodríguez
Digital&Technology Supply Chain
Heineken Mexico
Coca Cola
“Intenseye's commitment to disrupting traditional approaches, along with their holistic safety management approach has the potential to save lives and redefine global safety standards.”
Muhtar Kent
Former Chairman and CEO
Coca Cola Company
Suntory Products Limited
“We greatly benefit from Intenseye’s user-friendly dashboard where we can manage various unsafe conditions — a task proven to be challenging for us manually. Highly recommended!”
Akihiko Saso
Executive Officer, Senior General
Suntory, Takasago Plant
Swire Coca-Cola
"Within just six months of implementing Intenseye, we've seen great improvements in our operational efficiency and safety culture. We intend to extend AI technology to more facilities and further develop the project."
Vasilii Gusko
Director, Supply Chain
Swire Coca-Cola Hong Kong